Urban Revitalization
15.04.2020 : Heritage Preservation

In the 19th century within the industrial revolution the coal and steel production with its polluted air caused the terminus "Black Country" as a label for the Midlands/UK. Mining and the production of nails, chains and anchors as well as for example the iron pillars of the Crystal Palace for the Great Exhibition of 1851 are standing for that time and the Midlands.

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While the dominance of the heavy industry eroded in the middle of the 20th century a site of 26 acres of former industrial land was bought for a Black Country Living Museum nearby the city of Dudley. Original features like stores, a church and other 150 items have been augmented and a collection of 66.000 objects like cars, boats, pots and pans amassed for exhibition; volunteers and staff dressed in costumes of the past demonstrate the old crafts and habits.
 



15.03.2020 : Linking Emotions

A very interesting example of City Marketing in the UK Prof.B.Hallier discovered in the city of Wolverhampton. The Art Gallery Wolverhampton together with the City Archive provides courses for research about the own family history. In an exhibit "Wolverhampton and Me" it shows as a starting kick the family tree of the City Mayor and Consort. By this action it initiates and reflects the wider history of the city and its citizens and it links the local population with "their" Gallery!

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Another target group of identification with the city is the soccer club "Wolves" and the Molineux stadium. Originally founded as a recreation for the workers of the Molineux-family today the stadium is not limited to sports but it provides with its "event section" within the modernized stadium meeting rooms and spaces for events like marriages or general assemblies or other events on all scales and different character. Not only space-management was optimized but the link to the high image of the Premium League Club is adding to the City Profile. Placed downtown in walking distance to the railway-station, the art gallery, the university it becomes an anchor of the urban-revitalization.
 



15.02.2020 : Services instead of Industry

Birmingham has still the image of a former industrial hub. According to Prof.Dr.B.Hallier Urban Revitalization now profiles the city and the West Midlands as the biggest service area in the heart of the UK - hosting 250.000 conferences and 320 exhibitions annually.

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Beside the ICC Birmingham for conference venues the NEC National Exhibition Center offers 182.000 sqm covered spaces.Downtown the Library, the Theater, the Symphony Hall and the Central Station are connected within a 5-10 minutes walking distance to each other - embedded in the modern architectural skyline of the revitalized city.
 



10.01.2020 : Revitalization Balkan

Social Media platforms are becoming more and more important in the digital and global world. Within the ERA-network a special Site (EUCVOT) reports about experiences of exchange students with the focus "Communication" during their traineeships of vocational training. According to Prof.Dr.B.Hallier the main elements are to create a news, to place it in the media, to penetrate it and to check its results by ranking at Google and others.

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The present two exchange students from Rovaniemi/Finland - Aleksi Kortesalmi and Jouko Miettunen - developed a YouTube video with the title "Pan Balkan Initiative" to explain the geopolitical frame and importance of the World Congress of Entrepreneurs' efforts to optimize the cooperation between governments, entrepreneurs and schools/universities within the civil society(The Youtube Video).
 



15.12.2019 : East Germany

Due to the socialistic system in East Germany after World War II uptill 1990 City Marketing became a hot topic as a revitalization after the German reunification. At the University of Cottbus /Brandenburg therefore a department for town-planning was established serving nowadays East as well as the West ( see Link ).


Within Saxonia retail/local and regional authorities cooperate within Private Public Partnership projects. An example for the permanent knowledge transfer between East and West is Dr.Eddy Donat ; born in the East, having studied at the Trade University Leipzig. After the reunification he worked several years for a department store chain from the West, later returning to Saxonia where he became co-founder of "Going DownTown/Ab in die Mitte Saxonia".


 



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