Urban Revitalization
15.12.2019 : East Germany

Due to the socialistic system in East Germany after World War II uptill 1990 City Marketing became a hot topic as a revitalization after the German reunification. At the University of Cottbus /Brandenburg therefore a department for town-planning was established serving nowadays East as well as the West ( see Link ).

Within Saxonia retail/local and regional authorities cooperate within Private Public Partnership projects. An example for the permanent knowledge transfer between East and West is Dr.Eddy Donat ; born in the East, having studied at the Trade University Leipzig. After the reunification he worked several years for a department store chain from the West, later returning to Saxonia where he became co-founder of "Going DownTown/Ab in die Mitte Saxonia".


15.11.2019 : Germany/Russia

Saku Viiri from Rovaniemi/Finland took part during his traineeship at the European Retail Academy also at the Twin-City Partnership Meeting between Russia and Germany in the cities of Dueren and Aachen. It was also linked with the third youth forum between the two countries. He condensed his impressions as well as material from former meetings in Wolgograd and Rothenburg in a YouTube (see : Link).

In the opinion of Prof.Dr.B.Hallier cities can go beyond borders much easier than countries. "Cities can discuss rather easy problems of cities or social/environmental local issues and solutions. It has not always to be the joint history of wars - although of course after World War II city-partnerships and youth exchanges were very helpful to link human-beings with human-beings again. But for example the Club of City Mayors of the New Silk Road demonstrate a multi-lateral renaissance of cities connecting Asia, Eurasia and Europe" he stated during the Aachen meeting (see also City Mayors' Club)


15.10.2019 : Networks DownTown

The German county of NorthRhine Westfalia (NRW) has over 16 million inhabitants and was West Germany's industrial powerhouse in the 50ies and 60ies. Suburban shopping centers starting in the 70ies and the transformation of society since the beginning of the 21st century are challenging the traditional city centers.


NRW started several initiatives for urban revitalization like the competition "Going Down Town/Ab in die Mitte" or "Network DownTown". Eberhard Gebauer, Senior Advisor for City Marketing at the European Retail Academy (at the photo together with Karl Jasper from the NRW Building Ministry) followed and supported those two activities as well as other national ones like Urbanicom bringing together politicians, architects, investors and retailers. For him cities are a mirrow of culture with department stores being the anchor of urban shopping for 150 years.

15.09.2019 : Castle Ambiente

The Water-Castle of Satzvey near the city of Cologne/Germany was mentioned first in the year 1368. In 1977 the owner-family Count F.J.Graf Beissel von Gymnich started to use the ambiente to organize annually historical events (More: YouTube video)


Since 2012 the family even created an event company/GmbH which is nowadays responsible for great public events with fights of horsemen and medieval markets as well as for private marriage-parties.

25.07.2019 : DoKomi

Saku Viiri from Rovaniemi/Finland used his traineeship in Germany also to visit an Event/Convention for Anime, Manga, Gaming and other things related to the japanese culture at the Düsseldorf Fair ground which is also Partner of EuroShop and EuroCIS initiated by EHI Retail Institute.


The name of this event is DoKomi, (Link to their website) aiming especially at young people. DoKomi was founded over 10 years ago, and is Germany's biggest Anime and Japan convention. Every year, DoKomi attracts tens of thousands of fans from all over the Europe and the rest of the world. At DoKomi, you can meet likeminded fans of the japanese culture, try japanese foods, see live acts from Japan and meet creators and artists. At this year's DoKomi, a very popular japanese pop band called fhána played live.

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