|10.08.2022 : Promoting Life-Style
According to Prof.Dr.B.Hallier since about the year 1875 department houses with their big textile assortments and accessoires took over the lead to determine for nearly 100 years the fashion for the urban life-style communities in Europe. In the beginning the windows of the top players down-town have been the anchors of public strolls through the malls in the European capitals and other big cities - as for example the painting of August Macke from 1914 shows.
After World War II the American Way of Life enlarged with key-words like marketing, promotions and events the scope of possibilities to catch the eyes of consumers. In Germany Sabina Wansart prepared for two decades this field of activities for the Kaufhof-Group, one of the big players in the category of department-stores . Her oeuvre is collected by Dr.J. Moch , himself famous for running one of the oldest tailor-and display mannequin - factories with customers globally founded in 1907. He together with Prof.Hallier and two trainees from Finland and Vietnam selected the material for a YouTube Introduction for a time-travel through the period 1970-1990 : see more : YouTube
|30.07.2022 : Diversity of Profile
At her stay for vocational training within the ERA-network Susanne Järvenpää checked three cities along the river Rhine - all belonging to the German county of NRW, but each
with a different history and urban revitalizatrion strategy. Bonn was choosen after World War II as a "provisorial capital" of West Germany as it was small and unimportant : ready to hand over its functions again to Berlin after Reunification of Germany. Today it has its charme by its University and the UN campus - and relaxing green bicyle-routes along the river side.
Cologne was once beside Jerusalem, Byzanz/Konstantinopel and Rome the fourth Holy City : the Dom is dominating the city skyline. The Catholic Church is still a big factor in the daily life. Düsseldorf on the other hand is the administration center of all NRW : the Gate of Glass of the regional Government's Prime Minister is significant for the political claim of transparency.
|02.06.2022 : Permanent Explorer
After graduating from school in Finland Susanne Jarvenpaa first explorered Japan by working there for nearly 5 years , then being for nearly 2 years in the UK before returning to her home-country to serve as a Lapland tour-guide.
Now Susanne is cooperating in Germany with the network of the European Retail Academy via the Rovaniemi partner. "Life-long-learning is a must in our permanent changing world" she explained her intentions about her traineeship to Prof.Dr.B.Hallier during a walk through the historic part of down-town Cologne.
|04.05.2022 : Rovaniemi Competences
Already for more than a decade youngsters from the school in Rovaniemi/Finland come for vocational training to the HQ of the European Retail Academy in Germany. Their field of Applied Sciences is according to Prof.Dr.B.Hallier to learn all steps of Communication during their stay: attention, interest, desire, action .
Last but not least the traineeship is always a mix of training on the job + understanding the local culture.
In May/June 2022 Joni Harrinkoski and Veeti Maaninka follow the former trainees and develop a Content-Page for all News of the main-Site of ERA www.european-retail-academy.org ; furtheron they will help to upgrade the ERA-IT-technologies. The supervision comes digitally by far-distance by the former Bulgarian trainee Dr.Violena Nencheva - now living in Mexico. This Team will be already in May digitally in touch with the next trainee from Finland who will arrive in the end of June to stay in Germaqny in July. This way of remote training + on-the-job units will be the future of learning according to Hallier.
|24.03.2022 : Catalyst Nobel Fest
The Astana Economic Forum was profiling the independant Kazahkstan by creating an Eurasian Economic Scientists Association (EECA) , G-Global as an umbrella for all countries and a Team of Nobel Laureates participating at the annual events. Prof.Dr.B.Hallier became member of EECA and the G-Global Support Board . Just lately in March together with the 2007 Nobel Laureate Prof.Dr.R.Chung he was running an ERA-Webinar about the UN-Sustainability Goals 2030 (see: LINK) - and they will support also the Nobel Fest at Mid-April 2022.
A total of 12 Nobel Laureates from different disciplines and high ranking speakers from all around the globe will be involved in this hybrid activity. The input of the ERA-Webinar and a Memorandum of Understanding about Academic relations beyond any borders will be discussed at the Nobel Fest too (see also : (LINK )