Already in 1999 Prof.Dr.Hallier created an EHI-Workshop for Electronic City Marketing in Germany. In three steps within two years a concept was discussed with experts from the city marketing associations , IT-experts and retailers; a framework for a research-project defined and a pitch for communication agencies organized ( see pic : retail technology
4/01, p. 28/29 ) . A test should have been run in five cities ranging from small to medium and big cities.
"Unfortunately the financial support for the 3 million Euro by potential sponsors failed at that time : peanuts seen in the review of more than 20 years. All actors of city marketing would have gained a lot of know-how which in 2020 is urgently needed due to the Covid 19 disruption." Prof.Hallier claimed in welcome greetings for international guests of the 25th CORP Conference in the city of Aachen . ( more about the Conference at corp)
20.05.2020 : Myth & History
The Wartburg(Castle)/Germany - being an Unesco Heritage since 1999 - is a traditional symbol of myth&history. In 1206 the place was used by the six most famous poets and singers of that time like Wolfram von Eschenbach and Walther von der Vogelweide for a competition between each other. Some years later in 1235 the Pope honoured the late Princess Elizabeth of Thueringen by the status "holy" : she had been already an icon for the Poor when dying in the age of 24.
In 1521 the priest Martin Luther - while hiding in the Castle - translated the New Testimonial from the Latin Bible into the German language and inspired protestantism in whole Europe. Richard Wagner composed the opera "Tannhaeuser" on the background of the Castle and the surrounding. Nowadays the location is among others also the backstage for marriages like for (Marie-Christin Hallier) (at the pic).
15.04.2020 : Heritage Preservation
In the 19th century within the industrial revolution the coal and steel production with its polluted air caused the terminus "Black Country" as a label for the Midlands/UK. Mining and the production of nails, chains and anchors as well as for example the iron pillars of the Crystal Palace for the Great Exhibition of 1851 are standing for that time and the Midlands.
While the dominance of the heavy industry eroded in the middle of the 20th century a site of 26 acres of former industrial land was bought for a Black Country Living Museum nearby the city of Dudley. Original features like stores, a church and other 150 items have been augmented and a collection of 66.000 objects like cars, boats, pots and pans amassed for exhibition; volunteers and staff dressed in costumes of the past demonstrate the old crafts and habits.
15.03.2020 : Linking Emotions
A very interesting example of City Marketing in the UK Prof.B.Hallier discovered in the city of Wolverhampton. The Art Gallery Wolverhampton together with the City Archive provides courses for research about the own family history. In an exhibit "Wolverhampton and Me" it shows as a starting kick the family tree of the City Mayor and Consort. By this action it initiates and reflects the wider history of the city and its citizens and it links the local population with "their" Gallery!
Another target group of identification with the city is the soccer club "Wolves" and the Molineux stadium. Originally founded as a recreation for the workers of the Molineux-family today the stadium is not limited to sports but it provides with its "event section" within the modernized stadium meeting rooms and spaces for events like marriages or general assemblies or other events on all scales and different character. Not only space-management was optimized but the link to the high image of the Premium League Club is adding to the City Profile. Placed downtown in walking distance to the railway-station, the art gallery, the university it becomes an anchor of the urban-revitalization.
15.02.2020 : Services instead of Industry
Birmingham has still the image of a former industrial hub. According to Prof.Dr.B.Hallier Urban Revitalization now profiles the city and the West Midlands as the biggest service area in the heart of the UK - hosting 250.000 conferences and 320 exhibitions annually.
Beside the ICC Birmingham for conference venues the NEC National Exhibition Center offers 182.000 sqm covered spaces.Downtown the Library, the Theater, the Symphony Hall and the Central Station are connected within a 5-10 minutes walking distance to each other - embedded in the modern architectural skyline of the revitalized city.