|05.04.2021 : Past & Present Life-Styles
The city of Muenster in North-Rhine-Westfalia ranks as the 20th biggest town in Germany. The old Hanse-Town is often compared to the historical city of Luebeck at the Baltic Sea. With its 65.000 students the reknowned Westfalian Wilhelms-University is the 10th biggest University of Germany. Muenster was founded in the year 793 by the missionary Luidger. He came from Friesland in Northern Germany and built a monestery at the little river of Aa. The name of Muenster goes back to the latin meaning "Monasterium".
Internationally well known is Münster for its Peace Treaty after the 30-years religious war in Central and Northern Europe. The Treaty was signed 1648 in the Hall of the Mayor's House in Münster at the famous and honourable Prinzipalmarkt. The signment happened as well in the historical neighboured Town of Osnabrück. The famous sights of Münster like the St. Paulus Cathredal, the Lamberti-Church with the historical Re-Baptisement cages on the top of the tower and the Shopping-Arcades Prinzipalmarkt with the old and attractive merchant houses and the excellent Museums are the destination of nearly 20 Milllions visitors per year from all around the world. The Prinzipalmarkt is the lively stage for many aimed marketing-events. The modern customer Magazine is named PRINZIPAL. One of the most renowned events is the Hanse-Mahl Dinner-Festival with the longest table of Muenster. The owner of the stores and shops (the Principals) serve meals and drinks to their customers. The idea of this Hanse-Event was created by Muenster Marketing and after a successful presentation in the Marketing-Committee of the International Alliance of the Hanse realised in Muenster the first time in Germany ( more E.Gebauer )
|05.03.2021 : Profiling Duesseldorf/2
Historically the time between World War I and II could be called an architectural milestone : due to the social interest in that period in Germany for Public Health and Athletics and the trend to use for buildings brick and stones/ Dutch clinker the new building-trio Rheinlandhalle/ Rheinterrasse and Ehrenhof is still today long after its use for exhibition purposes a highlight for city-tours.
After World War II the Rhineland became part of the newly structured Federal Republic of West Germany. The new exhibition company of 1947 reflected still its regional character in its name „North West German Exhibition and Trade Fair (NOWEA)“. While Hannover started again with a total country-show for West-Germany and Leipzig with the equivalent for East Germany - the NOWEA decided to follow an alternative Strategic Concept of limiting itself to special sectors : but to provide for those particular fields a comprehensive display of all market-offers. On the Tactical Level it did choose an international approach: also the countries outside of Germany were asked to show their best ideas/solutions with special focus for example in the packaging or other sectors of innovation.
At the time of the change of stores from service to the American life-style with self-service stores of the 60ies it fitted insofar into this new strategic concept to organize a special fair for retail. . This Knowledge Show was initiated together by NOWEA and the ISB-Self-Service Institute (today EHI Retail Institute) and was launched first in 1966 by the name „EuroShop “. The name already reflected that the fair was not designed only for the nationals but pre-actively for Europe. The two sub-titles of the sales-flyer had been „European Exhibition with Congress “/ „Modern Stores and Shop-Windows“which was a bridge between progressive food-business and traditional German Department Houses.
|02.02.2021 : Profiling Duesseldorf/1
The location Düsseldorf has a special historical background. In the beginning of the 19th century the Rhineland-territory had been cut off by the continental barrier from the rest of Germany : being occupied by France. In 1811 for Napoleon I a first exhibition-show was organized to demonstrate to him and others the scope and productive ability of the Rhineland area. Due to its success this kind of shows was repeated three times till 1834.
The second era started in 1852 – a time which marked the dawn of a new industrial age - which was also becoming an international competition : exhibitions got a rotation character : the Rhineland/ Westfalia exhibitor group showed-up with 41 firms in 1853 in New York, attended with 267 companies in Paris in 1855, with 159 exhibitors in 1862 in London and 27 in 1865 in Dublin. The exhibition community was gaining global visions.
In 1880 a new facette was added to mark Düsseldorf exhibiting activities : the product- and service display of industry and trade was merged with the General Exhibition of German Arts. By this it reflected the Life-Style of that period. In 1902 this kind of fair attracted more than 5 million visitors from home and abroad. Perhaps those activities have been partly the roots of the Düsseldorf’s people receptiveness for everything new and modern uptill today.
|10.01.2021 : Diasporas
Worldwide we know for centuries that people have left their home-countries to earn their living for some limited time or even permanently abroad. Those communities being still linked emotionally to their family-roots are called "Diaspora". Also nowadays this phenomenon is relevant : for example at the moment each year there are about 2000 to 3000 young people leaving Latvia for studying or working abroad.
Rozīte Katrīna Spīča from Riga, Latvia ( CV Linkedin ) explained in the hybrid Riga ISMA Conferences how cultural activities can be an important catalyst for Latvian youngsters living abroad, but being also as a bridge between the diaspora and the home country - and last but not least also as ambassadors of the home-country in their guest-countries. Therefore Latvian embassies are often involved in Rozite's cultural events abroad.
|05.12.2020 : Market Structure China
Market Structures are one side of a medal and Applied Technologies another side Prof.Hallier explained in a course for vocational studies. Comparing structures of Germany versus China the Chinese retailers are still today acting on a more local basis like in Germany in the 50ies/60ies ; but it has on the total national level the advantage of less listing barriers for a broad assortment and innovations than in an oligopoly he stated. "The chances of market tests are still great".
"But going hybrid by using online-to-offline processing and building Retail Knowledge Consortia for example with delivery experts like Ele.com, Meituan , J.D.com or Dmall or cooperating with cashless payment-systems China is already ahead of the state of art of most of the European countries" Prof.Hallier added. "The branded goods industry and all companies interested in exports to China should include into their marketing approaches the opportunities of the two-dimensional code". More :Link ChinaYouTube).
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